PRI-03.9: Continued Use of Personal Data (PD)
Mechanisms exist to govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent.
Control Question: Does the organization govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent?
General (4)
| Framework | Mapping Values |
|---|---|
| APEC Privacy Framework 2015 | 4 4(b) |
| ISO 29100 2024 | 6.6 |
| OECD Privacy Principles | 4 |
| SCF CORE Mergers, Acquisitions & Divestitures (MA&D) | PRI-03.9 |
US (4)
| Framework | Mapping Values |
|---|---|
| US Data Privacy Framework (DPF) | III.14.c.i |
| US - CA CCPA 2025 | 7022(f)(3) 7027(b) 7027(g)(1) |
| US - TX CDPA | 541.052(a) 541.052(f)(2) |
| US - VA CDPA 2025 | 59.1-578.F.1.d |
EMEA (1)
| Framework | Mapping Values |
|---|---|
| EMEA EU GDPR (source) | 18.2 |
APAC (1)
| Framework | Mapping Values |
|---|---|
| APAC India DPDPA 2023 | 5(2)(b) 9(2) 9(3) |
Capability Maturity Model
Level 0 — Not Performed
There is no evidence of a capability to govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent.
Level 1 — Performed Informally
C|P-CMM1 is N/A, since a structured process is required to govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent.
Level 2 — Planned & Tracked
Privacy (PRI) efforts are requirements-driven and governed at a local/regional level, but are not consistent across the organization. CMM Level 2 control maturity would reasonably expect all, or at least most, the following criteria to exist:
- Privacy management is decentralized (e.g., a localized/regionalized function) and uses non-standardized methods to implement secure, resilient and compliant practices.
- The data privacy program is developed to work with IT and cybersecurity staff to ensure that applicable statutory, regulatory and contractual data privacy obligations for Personal Data (PD) are properly identified and implemented across the enterprise.
- IT/cybersecurity personnel identify cybersecurity and data protection controls to address applicable statutory, regulatory and contractual requirements for data privacy management.
- A qualified individual is formally assigned as the Chief Privacy Officer (CPO), or similar role, to lead the organization's data privacy program. This individual may be assigned to multiple duties, including that as a Data Protection Officer (DPO).
- The CPO, or similar role, identifies “data privacy principles” that systems, applications, services, processes and third-parties must adhere to, based on leading data privacy practices.
Level 3 — Well Defined
Privacy (PRI) efforts are standardized across the organization and centrally managed, where technically feasible, to ensure consistency. CMM Level 3 control maturity would reasonably expect all, or at least most, the following criteria to exist:
- A Chief Privacy Officer (CPO), or similar function with technical competence to address data privacy concerns, analyzes the organization's business strategy to develop and publish authoritative guidance on the organization's data privacy program.
- A Privacy program, run by a CPO, or similar role, ensures that applicable statutory, regulatory and contractual data privacy obligations are properly identified and implemented to limit and secure Personal Data (PD) that the organization stores, transmits and processes.
- As part of the organization's data privacy program, the CPO publishes a clear set of “data privacy principles”, based on leading data privacy practices, that systems, applications, services, processes and third-parties must adhere to.
- A Project Management Office (PMO), or project management function, ensures both cybersecurity and data privacy principles are identified and implemented within ongoing or planned projects.
- The Chief Information Security Officer (CISO), or similar function with technical competence to address cybersecurity concerns, analyzes the organization's business strategy to determine prioritized and authoritative guidance for cybersecurity-related data privacy practices.
- The CISO, or similar function, develops a security-focused Concept of Operations (CONOPS) that documents management, operational and technical measures to apply defense-in-depth techniques across the enterprise for cybersecurity-related data privacy practices.
- A Governance, Risk & Compliance (GRC) function, or similar function, provides governance oversight for the implementation of applicable statutory, regulatory and contractual cybersecurity and data protection controls to protect the confidentiality, integrity, availability and safety of the organization's applications, systems, services and data with regards to data privacy.
- A steering committee is formally established to provide executive oversight of the cybersecurity and data privacy program.
- Data/process owners operationalize data privacy controls into the processes they control.
- Third-party contracts included data protection requirements, including flow-down requirements to subcontractors.
- Data Protection Officers (DPOs) are assigned to work closely with business units and project teams to ensure data privacy principles are being implemented.
- CPO and DPO determine and document the legal authority that permits the collection, use, maintenance and sharing of PD, either generally or in support of a specific program or system need.
Level 4 — Quantitatively Controlled
See C|P-CMM3. There are no defined C|P-CMM4 criteria, since it is reasonable to assume a quantitatively-controlled process is not necessary to govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent.
Level 5 — Continuously Improving
See C|P-CMM4. There are no defined C|P-CMM5 criteria, since it is reasonable to assume a continuously-improving process is not necessary to govern the continued use of Personal Data (PD) as it is collected, received, processed, stored, transmitted, shared and/or updated until: (1) Disposal of PD occurs when there is no longer a legitimate business purpose; (2) Disposal of PD occurs when the data retention timeline for the use case is met; and/or (3) Continued use of PD is prohibited upon withdrawal of data subject consent.
Assessment Objectives
- PRI-03.9_A01 a process exists to notify affected the Personal Data Process Manager, or similar role, when a data subject withdraws consent.
- PRI-03.9_A02 a process exists to cease processing Personal Data (PD), once notification of consent revocation is received.