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PRI-21.2: Alternative Out-Out Link

PRI 6 — Medium Protect

Mechanisms exist to publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD.

Control Question: Does the organization publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD?

US (1)
Framework Mapping Values
US - CA CCPA 2025 7015(a) 7015(b) 7015(b)(1) 7015(b)(2) 7015(b)(3) 7015(c) 7015(c)(1) 7015(c)(2)

Capability Maturity Model

Level 0 — Not Performed

There is no evidence of a capability to publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD.

Level 1 — Performed Informally

C|P-CMM1 is N/A, since a structured process is required to publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD.

Level 2 — Planned & Tracked

Privacy (PRI) efforts are requirements-driven and governed at a local/regional level, but are not consistent across the organization. CMM Level 2 control maturity would reasonably expect all, or at least most, the following criteria to exist:

  • Privacy management is decentralized (e.g., a localized/regionalized function) and uses non-standardized methods to implement secure, resilient and compliant practices.
  • The data privacy program is developed to work with IT and cybersecurity staff to ensure that applicable statutory, regulatory and contractual data privacy obligations for Personal Data (PD) are properly identified and implemented across the enterprise.
  • IT/cybersecurity personnel identify cybersecurity and data protection controls to address applicable statutory, regulatory and contractual requirements for data privacy management.
  • A qualified individual is formally assigned as the Chief Privacy Officer (CPO), or similar role, to lead the organization's data privacy program. This individual may be assigned to multiple duties, including that as a Data Protection Officer (DPO).
  • The CPO, or similar role, identifies “data privacy principles” that systems, applications, services, processes and third-parties must adhere to, based on leading data privacy practices.
  • Communications with data subjects is designed to be readily accessible and written in a manner that is concise, unambiguous and understandable by a reasonable person.
Level 3 — Well Defined

Privacy (PRI) efforts are standardized across the organization and centrally managed, where technically feasible, to ensure consistency. CMM Level 3 control maturity would reasonably expect all, or at least most, the following criteria to exist:

  • A Chief Privacy Officer (CPO), or similar function with technical competence to address data privacy concerns, analyzes the organization's business strategy to develop and publish authoritative guidance on the organization's data privacy program.
  • A Privacy program, run by a CPO, or similar role, ensures that applicable statutory, regulatory and contractual data privacy obligations are properly identified and implemented to limit and secure Personal Data (PD) that the organization stores, transmits and processes.
  • As part of the organization's data privacy program, the CPO publishes a clear set of “data privacy principles”, based on leading data privacy practices, that systems, applications, services, processes and third-parties must adhere to.
  • A Project Management Office (PMO), or project management function, ensures both cybersecurity and data privacy principles are identified and implemented within ongoing or planned projects.
  • The Chief Information Security Officer (CISO), or similar function with technical competence to address cybersecurity concerns, analyzes the organization's business strategy to determine prioritized and authoritative guidance for cybersecurity-related data privacy practices.
  • The CISO, or similar function, develops a security-focused Concept of Operations (CONOPS) that documents management, operational and technical measures to apply defense-in-depth techniques across the enterprise for cybersecurity-related data privacy practices.
  • A Governance, Risk & Compliance (GRC) function, or similar function, provides governance oversight for the implementation of applicable statutory, regulatory and contractual cybersecurity and data protection controls to protect the confidentiality, integrity, availability and safety of the organization's applications, systems, services and data with regards to data privacy.
  • A steering committee is formally established to provide executive oversight of the cybersecurity and data privacy program.
  • Data/process owners operationalize data privacy controls into the processes they control.
  • Third-party contracts included data protection requirements, including flow-down requirements to subcontractors.
  • Data Protection Officers (DPOs) are assigned to work closely with business units and project teams to ensure data privacy principles are being implemented.
  • CPO and DPO determine and document the legal authority that permits the collection, use, maintenance and sharing of PD, either generally or in support of a specific program or system need.
Level 4 — Quantitatively Controlled

See C|P-CMM3. There are no defined C|P-CMM4 criteria, since it is reasonable to assume a quantitatively-controlled process is not necessary to publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD.

Level 5 — Continuously Improving

See C|P-CMM4. There are no defined C|P-CMM5 criteria, since it is reasonable to assume a continuously-improving process is not necessary to publish a single, clearly-labeled link that allows data subjects to efficiently exercise their opt-out rights to: (1) Limit the collection and/or use of Personal Data (PD); and (2) Not sell or share PD.

Assessment Objectives

  1. PRI-21.2_A01 a single, clearly-labeled link is published that allows data subjects to efficiently exercise their opt-out rights to limit the collection and/or use of Personal Data (PD).
  2. PRI-21.2_A02 a single, clearly-labeled link is published that allows data subjects to efficiently exercise their opt-out rights for their Personal Data (PD) to not be sold and/or shared.

Technology Recommendations

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